Fair trade is an organized social movement and market-based approach to alleviating global poverty and promoting sustainability. The fair trade movement advocates the payment of fair prices and improves social and environmental standards. The focus is placed on products that are exported by the developing world to the developed world. Fair trade’s deliberate intent is to work with marginalized producers and workers in order to help them move from positions of vulnerability to those of security and economic self-sufficiency. Ideally, the workers are empowered to take a stronger stake in their organizations and to achiever greater equity in international trade.
Fair Trade Certificationentitles farmers to a variety of benefits. First is a fair price, in which democratically organized farmers receive a guaranteed minimum price as well as premiums for organic products. Second, fair labor conditions ensure that workers are free to associate, to be safe on the job, and to receive living wages for their work. Further, direct trade encourages importers to buy directly from the farm, empowering farmers to develop the business know-how for global trade. The fourth benefit is community development in which farmers are required to invest in social and business programs like scholarships, education, job training and organic certification. Finally, environmental sustainability is emphasized because agrochemicals and pesticides are strictly prohibited in order to protect farmers’ health and to preserve ecosystems for future generations.
For consumers in the United States, making the choice to buy fair trade certified products and produce is a great way to fight back against the exploitative practices of multinationals like Del Monte. Buying fair trade shows that you are in support of environmental protection and workers’ rights. In today’s free market world, capital is king. Voting with your dollar is the most effective way to influence change. Whenever possible, my dollars support local farmers and sustainable development.
Not only does fair trade help workers and communities in the developing world, but it just tastes better. The fruit isn’t tainted by desperation, but instead is raised in an environment of hope.
Check out Transfair USA for a directory of stores that carry fair trade certified products, or you can search by zip code to find retailers in your area.
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